Search engines like Google scan pages from every website. It picks up what your website is all about and categorizes it accurately on its database. Your website must show up in broad searches related to your niche or industry.
That’s why it is crucial to core your site correctly and make it fully optimized for search engines. When using a template-based service, you quickly add a log, some text, and a few images.
However, your ranking chances reduce for relevant keywords other than your physical business or domain name. Google may also find it challenging to pick up content from a template-based website because thousands of individuals use the same template.
Here are a few benefits of bespoke web design with CMS offered by “We Make it Happen” Cambridge. Read on!
A Fully Custom-Built Website
A bespoke website design focuses on a custom-built site based on your specifications and requirements. It is crucial if you have an existing brand and require a unique identity. “We make it happen” has skilled web designers and developers with over 20 years of experience who make substantial efforts to custom design and build quality and responsive sites for businesses.
SEO Optimized
Your website may struggle in search engines’ rankings if you use a themed or template-based service. On the other hand, a bespoke website design focuses on different aspects of SEO, leading to quality landing pages and conversion rate optimization (CRO).
Unlike SEO plugins that come with various content management systems, a bespoke approach integrates an advanced SEO strategy, increasing the chances of your business website ranking on Google and other search engines.
Designers and developers at “We Make It Happen” work collaboratively and ensure the SEO plan is integral to the entire process, from web design to coding and beyond. So, you can rely on our experienced designers for SEO-optimized websites.
Content Management Systems (CMS)
A bespoke website design with CMS is an excellent way to manage and promote your business, products, or services. A CMS enables you to keep your website up to date, add, remove, update, and delete your content quickly, and maximize the chances of engaging your visitors.
Thus, a custom-built website with a CMS feature is mandatory for your business, especially if you want your visitors to return to your site, take an interest in your products or services, and become your loyal customers.
Using a CMS allows you to add sub-pages to your site, update texts and images, and enjoy many other extraordinary features based on your specifications and requirements.
Responsive Design
According to Statista, about 4.28 billion people worldwide use mobile devices to search for information, product, or services online. It means 90% of the world’s population uses smartphone devices to browse the internet. So, this is where a bespoke website with a responsive design comes into play.
“We Make It Happen” has experienced web designers who know how to develop a responsive design that responds to your target audience’s behavior and environment based on their screen orientation and size.
Brochure-style websites are the ones that fail to generate higher returns on investments (ROIs). In contrast, a bespoke website with a responsive and mobile-friendly design has advanced functionality, highspeed, and a mix of eCommerce features, leading to higher sales and increased ROIs.
Final Words
As a leading web design company in Cambridge, we continue to improve our infrastructure and services. Besides, our project workflow and management system work well and enablecollaboration between our web designers, programmers, project managers, and clients. We aim to ensure your website project runs smoothly and efficiently. Contact us today!